Financial advice for your customers, when and where they need it.
Whistle embeds regulated on-demand financial advice inside your platform, helping customers get more from your products, improving outcomes and increasing retention.
Better for your business.
Better for your customers.
Whistle creates value on both sides: helping financial services firms improve retention and meet Consumer Duty requirements, while giving your customers accessible, regulated advice inside the platforms they already trust.
Your app. Your products and services. Our advice.
Whistle works with your existing products and services, adding a fully regulated advice layer that covers suitability, recommendations, implementation and an allocated human adviser.

Launch in weeks.
Expand over time.
No new FCA permissions. No upfront costs.
Hosted co-branded journey
Launch quickly with a branded advice journey. No code required.
Advice widget
Add regulated advice into key customer journeys with low-code integration.
Custom API
Build native advice experiences powered by Whistle.
Advice in the moment,
for life's key moments.
When customers reach a key financial decision, Whistle gives regulated advice inside your platform.
Investing for the future
Savings, ISAs, GIAs and pensions, based on goals, risk appetite and timeframe.
Changing jobs
Workplace pensions, contributions, benefits and where to save or invest next.
Consolidating pensions
Understanding whether to bring old pensions together.
Moving into retirement
Deciding on tax-free cash, drawdown, annuities and sustainable income.
Where could advice fit in your platform?
Tell us about your customers and the moments that matter. We'll explore where Whistle can add regulated advice, improve outcomes and help keep customers with you.